The campaign Change For the Better brings to life the role that RAC has had over the past 117 years. With a creative and engaging idea the campaign aims at connecting RAC members and the broader WA community with the brand and its values highlighting the role that RAC had across the years in transforming WA in a safer, more sustainable and better connected place

A clever use of transitions, expertly crafted in post production, help tie the scenes together conveying the idea of seamless progressive positive change.

TVC | 2 x 30 Seconds | 2 x 15 Seconds | 2 x 6 Seconds